15 min. | Soldier Reality

CHALLENGE

The goal of this campaign – to gather financial support to set up a leisure and entertainment zone in the battalion of Lithuanian soldiers. In many aspects, this isn’t considered first aid for the military. Plus, people imagine the time in the battalion more like a chance to harden and become resistant than getting to do anything fun. So our task was to raise awareness of the problem about the poor conditions and present persuasive arguments why it’s important to donate. 

SOLUTION

To get the citizens to donate we decided to provoke both patriotic and human sentiment by showing how ridiculous, almost anecdotic, the situation concerning soldiers leisure time was.