Cherchezlafemme. Expect anything from her
Cherchezlafemme. Expect anything from her
Challenge
CherchezLaFemme women film festival focuses on female creators, actors and feminine point of view of the world. How to invite women and men to visit it, despite having a quite limited programme.
Solution
We decided to show how complex and unsolvable a woman is, creating an intimate portraits in print/posters using men quotes about her. In TV/cinema spots we've showcased various nuances of her persona by illustrating it with everyday situations. If a woman is that interesting one can imagine what's it gonna be like in the movies.
What's new
Biggest amount of spots for one campaign ever.