Ežys, a mobile prepaid card for the young, is legendary for its slogans, such as ‘The Cheapest. Full Stop’, ‘Cheap as Hell, ‘London Robs, Ežys Gives’. We had to come up with a new one that would beat those and slightly refresh the brand voice.
We had introduced a new slogan that took us a quite a while to write: ‘Hey! Yay! & the Internet’ (Alio, valio ir internetas) The slogan was incredibly quickly absorbed into daily life: we’ve heard it used by radio hosts, children in kindergartens and random people taking their calls on the street. The slogan became an integral part of many Ežys campaigns to follow.