To refresh the visual identity for the established international logistics company. The new look should be bold to stand out in the highly competitive market, represent company’s expertise and effectiveness.
The new logo takes inspiration from the shape of a cargo container. It is simple yet bold to be well visible and memorable. The rest of visual identity plays on the usage of key facts from company’s daily life to highlight company’s know-how.
At the first sight very minimalistic visual style represents the simplicity and convenience of each service HOPTRANS provides removing any unnecessary clutter out of every process to achieve highest standards efficiency.
The new identity was implemented across all key touchpoints from livery, signage to website, staff uniforms and stationery.
Trucks have become canvases for impactful facts about Hoptrans. These trucks will now inform you how many kilometres drivers have clocked, how many countries have been visited and if it would be possible to reach the moon if we put together all the distances travelled. The answers is yes, six times over.
The new website is getting ready to be launched shortly.