Kino pavasaris | Bloom

Challenge

KINO PAVASARIS, the most popular movie event of the year in Lithuania, wanted a solution that would entice everyone to watch movies.

Solution

The event itself happens at spring, however due to Lithuanian climate, not much of actual spring is around at that time. We took a very springlike symbol – a colourful bloom – and made it into a visual manifesto of the festival. The result was a growing attendance and an iconic campaign.