Mint Vinetu is a boutique bookstore and cafe in Vilnius that sells books, secondhand mainly, and can help customers get almost any book ever written upon request. However, we all knew that modern people consider internet their library – Mint Vinetu itself offers free internet access. The main challenge was to remind passers-by and Mint Vinetu cafe clients why reading books is still a valuable activity nowadays and entice them into buying them.
We came up with an advantage that books offer over the virtual scriptures. This is that, despite so much information online, you can still come close to answering the big questions of life in books only.