Most companies in finance industry look alike. Having understood that, Orion briefed us to come up with fresh visual language that would help them to stand out in the industry and help communicate values that their boutique finance company has to offer.
We’ve come up with an idea of using visual clues and graphic motifs found in a dollar banknote. Everything for the colour palette to typography, iconography and textures used derived from this initial idea. The new identity was implemented across all digital and print communications, creating a confident and coherent look and feel.
The website content was simplified to help customer understand full service portfolio in just a couple of minutes. Large amounts of copy from previous website was shortened leaving only the most important points.
Check out the website here: orion.lt