Propeller | Go On. Explore.

Challenge

The new family of alcohol brand was about to launch, and we were in charge of its image and appearance. The challenge was to make sure the new brand is introduced with character to make it memorable. 

Solution

We started with the creation of 4 different stories and it led us to a classy and sophisticated execution. Each different type of drink is introduced according to its nature and origin making all of them distinctive and personalised.