We had to introduce a new product – lyophilized Ranchers. Our challenge was to tell us about the benefits of this type of fruit, because people didn’t know enough about lyophilization and still preferred fresh fruits.
Although there is no water left in our fruits – 99 percent of the vitamins remain. Lyophilization does not alter the appearance, taste, smell, and shape of the fruit. Therefore, we have said that Ranchers is the closest to the real fruit.