People understand that our society is aging. It’s a complex problem which we need to solve together with politicians and active members of our society. We also know of the necessity to take care of lonely seniors. However, from personal perspective, people feel they are too busy to take real actions, so we decided to show that Red Cross is taking care of it for them. The only thing they need to do is to donate these 2 %. We decided to draw people’s attention with a delicately humorous situation and minimal but charming animation style.