SPA Vilnius | Her relaxness

Challenge

SPA Vilnius is the most awarded spa chain in Lithuania. The challenge was to create a print and an outdoor campaign that would communicate the highest quality of its services and the ability to guarantee maximum relaxation for its clients.

Solution

We suggested SPA Vilnius didn’t need to brag about themselves. Instead – let’s show their attitude towards their clients. As a result, we created a poster that would make everyone want to be in the place of its model. And… by saying ‘yes, your relaxness’ we created a new word to make SPA Vilnius clients feel really special.