Utenos | Ordinary Things Are Extraordinary

Challenge

Four years ago, we were faced with the challenge of refreshing the legendary Utenos brand with a new creative platform.

Solution

Our insight was simple: in adverts, young people are usually presented with incredible experiences and wonderful adventures, but these are simple people who don’t have the opportunity to jump with a parachute from the skyscraper, whose daily routine is more ordinary. However, it’s  enough to change the attitude, and life possibilities start flowing. The new platform, accompanied by a slogan Ordinary Things Are Extraordinary,  was launched by glorifying ordinary things, such as Thursday, a sofa, a lake. The campaign continued for a few years and has become one more work that brought success to the client and the agency.