We were asked to refresh a somewhat dated visual look of Vilnius city transport system. The task was to create something that would brighten every passenger’s travel experience through uplifting visuals and easy to use navigation schemes.
We worked closely with various government and private institutions to understand the vision of the city’s future to create a long-lasting flexible visual identity to be used across current and future projects. The new visual identity uses multiple bright colors that give freshness to the city. New visual assets were applied coherently across the transportation system, travel cards, city taxis, and sales locations.