We had to find a way to make purely price based offers easy to watch, without any image building part in the video. Hopefully, not only easy to watch but easy to enjoy watching.
We thought of a genius solution – a news ticker, which we use in both clips and banners. It doesn’t contradict the lottery theme we chose, not to mention the fact it’s a recognizable aspect on TV, and that matters when a completely new platform is being launched. The whole clip is in Memphis style, making it yummy to watch.