Kino Pavasaris is the most popular movie event of the year in Lithuania and occupies two weeks of movie lovers life each March. They wanted a solution to advertise their film reviews platform on a popular media channel 15min.
We’ve created short cinematographic clips that educate the viewers about film techniques. Such as Kuleshov effect, or ways to manipulate light and music. By presenting this particular insider knowledge, we intrigue and engage the audience, and most importantly give them a taste of the reviews platform.