Our client – one of the Baltics leading retailer of lenses and eyewear – gave as the only task: to find a way to make purely price-based offers easy to watch. Hopefully, not only easy to watch but easy to enjoy watching.
We came up with the idea about the winning prices and created an artificial lottery show – a completely new platform of showing the client’s seasonal offers. To make it immediately recognizable, we added a news ticker with the logo, which we use in both clips and banners. The lottery show studio was inspired by the Memphis style, making it yummy to watch.