Great brands command respect, while most of the brands are merely tolerated. The connection is slow, fragile, hard-earned, and it takes commitment and focus. Admiration turns into persuasion, nudging audience towards a decision.
We’ve founded NEW! Creative agency to help brands earn respect by using a mix of strategic insights, communication skills, appropriate media channels, and flawless execution. We’ve examined those beliefs by venturing into product creation ourselves.
What we strive for is MEANINGFUL FAME, our approach to working with creative projects and brands.
It helped us solve brand riddles in myriad ways:
-created first ever copyright free National image bank,
-shared the phone numbers of telco’s users on TV in a campaign to get people meeting strangers with same hobbies,
-told the world origin’s history with the museum’s own art collection,
-refreshed a beer brand by finding joy in daily objects,
-launched a fashion brand focused on the beauty of imperfection.