Žmonės | Renewal campaign


Magazine “Žmonės” (People) that has been running for 17 years wanted to re-introduce itself. The publication has decided to dedicate its pages to content orientated interviews, and new heroes from the arts, sports and business fields. The purpose of the renewal campaign was to draw attention to those who are less likely to open “Žmonės.”


Not everyone would openly call themselves a “Žmonės” buyer. But this magazine is likely in secret “guilty pleasures” drawer. We opened it and encouraged to re-evaluate the renewed magazine.


People, who pretend to not know who’s on the cover of “People”.

People, who pick a hair salon only if it subscribes to “People”.

Read shamelessly. “People” Has been renewed.